There are many ways to market your business online: social media, PPC, email, content, SEO… the list goes on.
Digital marketing agencies can solve that challenge for you, leaving you to focus on the work you do best. However, choosing the best digital marketing agency is no small task.
There are literally tens of thousands of digital marketing agencies you could work with. So how’s a business owner to decide?
Don’t worry – we’ll answer that question in this guide. Let’s dive in!
Why Work With a Digital Marketing Agency?
Marketing depends on your audience. For example, if you’re targeting business executives, then you might want to get seen on LinkedIn. If you’re targeting younger people, then Snapchat and Instagram are the places to be. And with Facebook’s 2.27 billion monthly active users who are spending an average of 41 minutes each day on the site, virtually every business can see ROI through Facebook ads.
Because there are new marketing tactics popping up every day, it can be tough for busy entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing.
Hiring a team of experts to manage the more technical aspects of your marketing strategy allows you to focus on other areas of your business that you enjoy and do best, rather than spend weeks or months trying to find the right person to hire and train.
we’ll go over how to evaluate a marketing agency, the questions you should ask, and how to decide between hiring an agency or handling your marketing in-house.
What Marketing Agencies Do?
Online marketing agencies help you get more sales by leveraging different marketing tactics to attract your ideal customer and improve your online presence.
The services that advertising agencies in UAE or anywhere offer tend to vary a lot, but in general, you can expect to get these services:
1- Market Research
Before you even think about which marketing channels to tackle, you need to understand your target market inside out. If you don’t, any great marketing firm should be able to perform market research for you to figure out how to best serve you SOCIALIZER offers the best services with the best prices.
2- Google Ads
Google Ads is a great way to capture the attention of potential customers right at the moment when they’re aware that they have a problem. Unlike normal disruptive advertising, search marketing is shown to people who are actually looking for a solution to their problem. Most people turn to Google to find an answer to their pain points, so running a Google Ads campaign that targets those prospects can be highly profitable.
3- Search Engine Optimization ( SEO )
Getting your articles to rank high in search engine results isn’t just about building “brand awareness” or getting more page views. There’s more to it than that. By getting your content to rank high in search, you’ll be able to capture potential customers at the perfect stage in the buyer’s journey — right when they realize they have a problem and need your solution! While there are specific SEO agencies, most digital marketing firms offer this service.
4- Facebook Management & Advertising
Many digital marketing agencies offer PPC management that includes Facebook ads. Facebook’s targeting features combined with its massive user base makes it a fantastic platform for virtually any business to see a healthy ROI. You can target by gender, education level, income, location, interests, status updates, and even major life events such as a new job, new baby or college graduation:
5- Video Advertising
YouTube reaches more 18-49 year olds than the top 10 primetime TV shows in the U.S. The massive audience combined with increased engagement that comes with video marketing also makes video ads a great place to see ROI. Video ads can be targeted by demographics, online behavior, location, interest, YouTube channel, and more.
6- Mobile Marketing
About 90% of mobile searches lead to action, and over 50% of mobile searches lead to purchase. When that search is related to a local business, that number is even higher: 75% of local mobile searches result in offline purchases, and search terms indicate high intent to purchase as well.
There are a variety of options that an advertising agency has when it comes to mobile advertising, such as mobile YouTube ads, in-app advertising, and campaigns to boost mobile app installs.
7- Content Marketing
Content marketing is the fuel that built many multi-million dollar businesses. Most companies think that creating marketing content is just about writing a few blog posts every week and slapping them up on a website. But those who care about sales over vanity metrics realize that it’s more complicated than that. Services that agencies might offer within content marketing include blog post generation, infographic creation, SEO writing, content analysis, and social media promotion. Enjoy with this service and more with SOCIALIZER.
8- Email Marketing
Email still generates the most ROI for marketers, even with all the new social networks popping up. In fact, for every $1 spent, email marketing generates $38 in return. Agencies might offer services like list building, engaging with your list so that it doesn’t go cold, segmentation or autoresponder sequence optimization.
Asking the Right Question While choosing a digital marketing agency
What are your company’s marketing requirements?
The first step in choosing a top digital agency is to figure out your own company’s marketing requirements.
Do you need a website design? PPC? SEO? Analytics? And take a hard look at your team — can you/they really strategize, implement and optimize the most effective marketing strategy?
If you already have an in-house marketing team, what does your team have the skills (and time) for? What are the marketing tactics that you know you “should” do but haven’t gotten around to yet? These kinds of questions will shed some light on what you can outsource to an agency to get more efficient results.
How does the Digital Agency run their own Business?
If an agency can generate marketing results for themselves, that’s a good sign they’ll be able to help you do the same.
So if you’re thinking about hiring an agency for blog management, how do they run their own blog? If you’re thinking about hiring them for social media promotion, how do they handle their own social media accounts? If you want to hire them for SEO, how do they rank in search for terms in their industry?
The Best Digital Marketing Agency in Dubai or anywhere in the world you seek for a specific job, will be the best you saw in that field.
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